type.asia

Guides

Cross-Cultural Typography Guides

Practical editorial advice for brands adapting visual systems for Asian markets.

All categories Market Entry Brand Systems Editorial Layout #brand #CJK #interface #localization
Editorial Layout

When to Keep Latin Brand Type

Some brands should preserve a Latin wordmark while localizing the surrounding typographic system.

 Market Entry

Spacing Is Localization

Before changing colors or imagery, tune spacing, line length, and vertical rhythm for the market you are entering.